Here is a guide on how to find that out:
- Research the KOL’s professional background and affiliations: Look into the KOL’s educational and professional background, including their current and past affiliations with academic institutions, hospitals, and…click here for more.
By following these steps, you can gain a better understanding of the KOL’s relationship with industry and whether they are likely to be receptive to industry outreach efforts. Here are some steps on how to approach a KOL based on their industry-friendliness:
- For industry friendly KOLs, you can approach them more directly with a focus on the potential benefits for their patients and clinical practice. You can emphasize how your company’s product or service can meet a current unmet need in their practice and how it could benefit their patients. You can also highlight any potential research or collaboration opportunities.
- For not-industry friendly KOLs, it’s important to approach them in…click here for more.